For Brands

You already sell in Indonesia. Now grow it.

Three offers, one funnel. Almost everyone should start with the audit — it tells you and us whether the real need is a one-time fix or an ongoing gap, and the fee comes off whatever you do next.

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Start here

The audit comes first, and it comes off the price.

Entry · one-off2–3 weeks from account access

Growth Audit

Analysis, not a sales exercise. You engage twice — once to grant access, once for the closing presentation. Everything between is us in your accounts.

Credited in full against a project or retainer within 60 days
What we provide
  • Ad account audit: structure, waste, creative fatigue, targeting
  • Marketplace audit where relevant: listing quality, pricing position against competitors, ads efficiency
  • Funnel walkthrough — store, product pages, checkout, drop-off points
  • Unit economics read: real CAC, contribution margin per order, what you can actually afford to spend
  • 90-day roadmap, prioritised by effort and impact
  • Live presentation, 90 minutes, recorded
What you provide
  • Read access to ad accounts, analytics and marketplace seller dashboards
  • Recent sales and cost data if it isn't visible in the accounts — COGS, fulfilment cost
  • Availability for kickoff and the closing 90-minute call
  • Honest answers on what is actually working versus what you think is working

Payment. Paid in full upfront, before kickoff — same as First Store's entry tiers.

Week 1Account access and data pull. Ad account audit across whatever you run — Meta, TikTok, Google. Marketplace audit if applicable. Funnel walkthrough.
Week 2Unit economics modelling, competitor benchmarking, roadmap drafting.
Week 2–3Internal review, roadmap refinement, deck prep, and the live call.
Then one of two

A one-time fix, or a standing team.

The audit tells you which. Projects close a specific gap. Retainers exist when the gap is capacity, not a task.

One-off projectTypically 4–8 weeks, confirmed in the proposal

Fixed-Scope Project

Store rebuild, platform migration, marketplace launch on a new channel, full creative refresh, catalogue restructure. Scoped in writing, proposal within one business day of the call.

What we provide
  • The agreed deliverable, built to written scope
  • Milestone check-ins at agreed points
  • Handover and training at completion
What you provide
  • Existing brand assets where you have them — logo, product photography, past creative
  • Access to current store or platform admin and any relevant accounts
  • Sign-off at each milestone — delays here extend the timeline directly
  • Content and copy input where scope calls for it: product descriptions, brand voice

Payment. 50% on signature, 50% on handover. Over Rp 100.000.000, 50/30/20 with the middle payment on an agreed milestone.

RetainerOngoing · 3-month minimum, monthly thereafter

Monthly Growth

A standing team on the ground. Onboarding runs in the first two weeks — access setup, account audit if you haven't already done one, first campaign calendar.

What we provide, monthly
  • Ad management across your channels — included to Rp 150.000.000/month of spend, 12% of anything above
  • Creative production — a fixed number of assets per month, agreed at signing, so scope doesn't drift
  • Marketplace ops: listings, promos, campaign calendar
  • Landing page and store iterations
  • Live, always-on dashboard
  • Monthly written performance read and a scheduled call
What you provide
  • Full access: ad accounts, analytics, marketplace seller accounts, store admin
  • Media budget, paid directly on your own ad account — never through us
  • A single point of contact for approvals: creative sign-off, campaign go-aheads
  • Product, pricing and inventory updates as they happen — stale information degrades performance fastest

Payment. Full month upfront, before work starts — quarterly upfront takes 5% off, and new clients can split first-and-last instead of paying a full quarter at once. Work pauses at seven days overdue and resumes on payment.

Inside an engagement

Six things a growth engagement covers.

Not a menu to price line by line — the mix is set in the proposal against what the audit found.

Marketing

Performance marketing

Meta, TikTok, and marketplace ads run as one budget. Creative testing cycles, audience and keyword work, promotion calendars built around the platform campaign dates that actually move volume here.

Analytics

Analytics and reporting

Every channel pulled into one dashboard: contribution margin per SKU, cost per acquisition by channel, repeat rate, stock cover. A monthly written read on what changed and what we're doing about it.

Content

Content creation

Short-form video, live selling scripts, product photography, and UGC-style creative produced locally and in volume — because on TikTok Shop and Shopee, creative volume is the growth lever.

Collaterals

Brand collaterals

Listing assets, A+ content, packaging and inserts, catalogues, sales decks, and campaign key visuals — the whole set kept consistent across every storefront and every marketplace.

Expansion

Channel and catalogue expansion

Opening the marketplaces you're not on, extending the catalogue into adjacent SKUs, sourcing the new lines, and getting the pricing and stock model to hold as channel count grows.

Systems

Operations and automation

Order, inventory, and support workflows wired together so the operation runs without a person copying spreadsheets — plus fulfilment exception handling from our Tangerang side.

Honest fit

Who this is not for.

Nothing digital yet to look at

If you're selling well in person but have no ad accounts, no marketplace listings, and nothing online to audit, there's nothing for us to read yet. First Store is the right door — it builds the digital presence this page assumes you already have.

Wanting us fully hands-off

Every offer here means real access to your accounts and regular input from your side — approvals, product updates, a point of contact. If you want to hand it over and not think about it until a monthly report lands, that's not how any of these three work.

Wanting guaranteed numbers

We'll show you the real unit economics and tell you honestly what's working. What we won't do is promise you a revenue figure.

Next step

Bring your numbers. We'll tell you where the growth actually is.

Thirty minutes, free, with the person who'd run your account. Most conversations end with an audit scoped, not a retainer pitched.

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