Learn it yourself.
Three shelves. The free one is short and practical and does not pretend to be complete. The paid one is the long version, sold a piece at a time. The third is what's changing in Indonesia — rules, fees, platform policy — because a playbook written last year can quietly become wrong.
Landed Cost Calculator
A spreadsheet that takes factory price, freight, duty, and marketplace fees and gives you the number that actually decides whether a product works.
Marketplace Setup Checklist
The order we open Tokopedia, Shopee, and Blibli storefronts in, and the settings people get wrong the first time.
12 Questions to Ask a Supplier
The short script we run before paying anyone anything, with the answers that should end the conversation.
Product Opportunity List
A quarterly note on categories we're seeing move, and the ones we'd avoid right now. One page.
Choose your files, then enter your email on the next step to unlock the downloads.
Import duty bands — what changed and who it hits
The thresholds moved. If you modelled landed cost before this, your margin on low-value SKUs is not what your spreadsheet says.
Marketplace commission and shipping subsidy changes
A read on the fee updates across the major platforms, and where the effective take rate now sits by category.
Local entity, BPOM, SNI — when you actually need each
Which certifications apply to which categories, roughly how long they take, and what you can sell while you wait.
Live selling: what it costs to run properly
Hours, hosts, studio, and the sales-per-hour you need to clear before it beats spending the same money on ads.
Field note — our own cancellation rate, and what fixed it
The courier and stock-location changes we made on IRELIO, with the before and after.
Published as things change, not on a content calendar. Members get these first inside the Circle.
When you've got a shortlist or a specific question, book the call.
Two call types, both free, both 30 minutes, both with the person who'd actually run your account.